Client: Abbott Lyon
Scope: Essentials Package
Location: Bath, United Kingdom
Loved creating the luxe brand guidelines for Bath based accessory brand Abbott Lyon.
Having been a successful women’s jewellery and handbag e-commerce site for several years, they will soon be expanding their product range to cater to men. Working with the AL team, I pulled together 2 new male and female colour schemes and mood boards that work well on their own, yet combined, represent the brand perfectly.
I tweaked their current logo so that each new version works across both digital and print. I finalised textures and typography for the established brand which results in a consistent theme across all packaging, social channels, print and digital.